My Perfume Blending Story
My love for scent began at age 6 when I was gifted a perfume set—and I've been captivated ever since.
After years of working in brand innovation, I turned to perfumery as a creative outlet during lockdown, rediscovering the joy and mindfulness it brought me. Inspired by a perfumery course and a pilgrimage to Grasse, I founded ELIX to share that magic with others and make perfume blending accessible to all.
Building ELIX has been a journey of personal reinvention. It’s both exhilarating and nerve-wracking; you don’t really know if your idea will connect with others; all you do know, is that you followed your heart.
EVERY ADVENTURE CARRIES A SCENT STORY
Scent has a unique ability to instantly recall memories
My travels aren't complete without a 'scent experience'; be that foraging with my dog, a safari, rainforest trek, or visit to a botanical garden or a souk. These vivid memories became my 'recipe' cards for each scent creation.
Scented materials are all around us
Precious scented botanicals have been coveted for thousands of years
Scent had played a key role in all cultures and their rituals...It's one of the key ways we 'make sense of the world'. Our busy lives mean we often forget to stop and enjoy their beauty.
scent is joyful!
Engaging your sense of smell enhances your wellbeing
Certain aroma botanicals are proven to have a physiological impact, but there's a bigger picture! Mindful perfumery is engaging with ourselves connecting with others to create and recall precious memories. By being more invested in the creation of a perfume, you become mindful and conscious of the raw botanicals used, and perhaps their environment too.